Your new role

• You’ll uncover growth opportunities by analyzing market trends and channel dynamics, and driving strategic development in modern trade through shopper-focused initiatives.

• Using internal performance data and external sources (e.g., Nielsen, Kantar), you’ll translate insights into actionable channel plans and joint business strategies across key segments.

• Partnering with category teams, you’ll help define optimal assortments and execution standards tailored to each store format, ensuring strong market fundamentals.

• You’ll deepen shopper and customer understanding to boost brand presence and engagement at retail through activations like displays, sampling, and roadshows.

• Plan and manage annual promotions, propose tactical campaigns to drive sales, and assess ROI against budget targets.

• Support pricing strategies with market intelligence and internal performance insights across channels.

• Collaborate with sales and demand planning to build accurate forecasts aligned with marketing activities.

• Oversee the full execution cycle of trade plans, including launch operations and in-store implementation across both modern and traditional trade.

• Develop tailored trade launch materials and equip field teams with tools and training to enhance shopper engagement.

• Ensure retail execution aligns with strategic goals, translating insights into effective in-store solutions and evaluating promotional impact.

What you'll need to succeed

• 5+ years of experience in Trade Marketing, Category Development, or Marketing with Sales exposure in FMCG
• Strong analytical skills in channel performance and field activation
• Experience in POSM development and project coordination
• Ability to manage diverse stakeholders and communicate effectively in English

What you need to do now

Click "apply now" if you are interested in this role. For further details or a confidential discussion on the other opportunities in Sales & Marketing, please contact: Watcharapon.maksong@hays.co.th