Senior PR Manager (Automotive)

Being part of a growing and dynamic automotive industry
Key Responsibilities

Brand Management:
  • Develop and implement comprehensive brand strategies aligned with the company’s vision, mission, and business objectives.
  • Ensure brand consistency across all communication touchpoints — including advertising, digital, social media, events, and external partnerships.
  • Monitor brand health metrics through ongoing consumer research, market analysis, and competitive benchmarking.
  • Collaborate with cross-functional teams, including product, marketing, sales, and after-sales to ensure that all initiatives align with the brand’s identity and value proposition.
  • Identify and champion brand differentiation opportunities within the competitive automotive landscape.
  • Manage brand guidelines and ensure proper usage both internally and externally.
Public Relations:
  • Develop and execute strategic PR plans to drive brand visibility, strengthen reputation, and support business objectives.
  • Build and maintain strong relationships with key media contacts, including automotive journalists, lifestyle and business media, bloggers, and influencers.
  • Draft and distribute high-impact press releases, Q&As, talking points, media kits, and corporate messaging.
  • Serve as a company spokesperson when required, or support, prepare, and train designated spokespersons for media engagements.
  • Lead crisis communication efforts, developing timely, accurate messaging to protect and uphold the company’s reputation.
  • Monitor and evaluate media coverage and provide ongoing analysis and insights on campaign effectiveness and public sentiment.
  • Plan, coordinate, and execute press conferences, media events, test drive experiences, and product launch activations.
  • Manage relationships with PR agencies or consultants, ensuring all campaigns align with corporate goals and are executed with excellence.
  • Oversee the PR and brand budget, ensuring cost efficiency and maximum return on investment (ROI). Cross-functional Collaboration
  • Work closely with the Marketing Communication team to align messaging across all paid, earned, owned, and shared channels.
  • Ensure integrated campaign planning and execution between Brand, PR, and MarCom teams.
  • Coordinate with internal teams (e.g., digital, creative, sales) to ensure a timely and aligned campaign rollout.
  • Provides strategic guidance on brand tone, storytelling, and content direction across communication assets.
Key Expected Outcomes
  • Ensure the company’s brand is clearly defined, consistently applied, and positively perceived across all customer touchpoints.
  • Secure high-quality media exposure in automotive, business, and lifestyle outlets that enhance brand reputation and product awareness.
  • Align PR and brand messaging with marketing campaigns to create cohesive and impactful communication.
  • Proactively manage public sentiment and respond to issues in a timely and professional manner to protect the brand.
  • Deliver compelling brand narratives, press releases, and media materials that resonate with target audiences.
  • Build and maintain strong relationships with key media, influencers, and external partners.
  • Measure and report on brand health and PR campaign effectiveness, using insights to continuously improve strategies.

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

Summary

Job Type
Permanent
Industry
Automotive
Location
Bangkok Metropolis
Specialism
Sales
Ref:
1276457

Talk to a consultant

Talk to Chanlika Kaewton, the specialist consultant managing this position, located in Bangkok
No. 8 T-One Building, 22nd Floor, Unit 2202,, Soi Sukhumvit 40, Sukhumvit Road, Phra Khanong Sub-district,

Telephone: +66 2 460 6943

Similar jobs to Senior PR Manager (Automotive)

  • Assistant Manager - Event Marketing/ Communication (Automotive)

    Looking for proactive Event Marketing/Marketing Communication for the Automotive Sector!
    Bangkok Metropolis
  • Assistant Manager / User marketing / User CRM

    Opportunity to lead marketing in the automotive industry
    Bangkok Metropolis
  • Business Development Supervisor (Packaging)

    Business Development Supervisor at a Leading Packaging Manufacturing Company
    Bangkok MetropolisSalary + bonus
  • Marketing Manager (Medical Equipment)

    Marketing Manager Role in a Leading Medical Equipment Company
    Bangkok MetropolisSalary
  • Business Development Manager (Packaging Manufacturing)

    Business Development Manager Role in the Leading Company in Packaging Manufacturing
    Bangkok MetropolisSalary + bonus
  • Investor Relations Manager

    Investor Relations Manager - Logistics Industry
    Bangkok - Thonburi