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Assistant Manager / User marketing / User CRM

Opportunity to lead marketing in the automotive industry
Summary
This role focusses on building a highly engaged community of Our client Users, enhancing customer loyalty, and driving brand advocacy through personalised engagement, partnerships, and digital innovation. The ideal candidate will combine strategic vision with hands-on leadership to create a compelling user operation ecosystem tailored to the Thai market.

Key Responsibilities:
  • Develop a comprehensive Our Client Thailand Strategy and launch plan aligned with global branding and local market insights.
  • Collaborate with HQ and local teams to ensure smooth implementation of the platform, ensuring localization for language, culture, and user behaviour.
  • Define and implement key performance indicators (KPIs) to track success, including user acquisition, engagement, retention, and conversion.
  • Design and oversee initiatives that foster an active, loyal user community — including events, digital engagement, loyalty programs, and user-generated content campaigns.
  • Develop an “Our Client Ambassador” program to empower passionate users as brand advocates.
  • Drive user participation in product feedback, co-creation opportunities, and exclusive experiences.
  • Establish strategic partnerships to enhance user benefits — e.g., charging networks, lifestyle, wellness services, insurance, finance, and mobility partners.
  • Negotiate value-driven collaborations to create an attractive Our Client.
  • Leverage data analytics to track user behavior, engagement patterns, and satisfaction — turning insights into actionable strategies.
  • Develop personalized user journeys to improve retention and drive repeat engagement.
  • Work closely with marketing, product, and after-sales teams to ensure a seamless, integrated customer experience.
  • Build and lead a User Operations Team — overseeing roles related to community management, content creation, partnerships, and performance analysis.
  • Collaborate with sales, after-sales, marketing, and dealer networks to ensure Client's needs. Supports overall business objectives (e.g., test drives, referrals, repeat sales).
  • Serve as the key liaison between our Client International HQ and the TNS Thailand leadership team.
Key Qualifications:
  • 5–8 years of experience in community management, customer engagement, digital marketing, or user operations — preferably in automotive, tech, lifestyle, or platform businesses.
  • Proven track record in launching and scaling customer engagement platforms, loyalty programs, or lifestyle communities.
  • Strong leadership skills with experience managing cross-functional teams and external partners.
  • Data-driven mindset, with the ability to translate analytics into actionable insights and growth strategies.
  • Excellent communication, negotiation, and project management skills.
  • Fluent in Thai and English (Chinese is a plus).

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
Apply Now

Summary

Job Type
Permanent
Industry
Automotive
Location
Bangkok Metropolis
Specialism
Sales
Ref:
1277853

Talk to a consultant

Talk to Chanlika Kaewton, the specialist consultant managing this position, located in Bangkok
No. 8 T-One Building, 22nd Floor, Unit 2202,, Soi Sukhumvit 40, Sukhumvit Road, Phra Khanong Sub-district,

Telephone: +6624606943

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